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Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

1. Identify display requirements.
   • Determine promotional purpose of display and generate initial ideas for style.
   • Discuss ideas with relevant personnel, seek advice and confirm display requirements.
   • Consider and apply elements and principles of design when generating display ideas.
   • Choose and adjust display area to best meet identified purpose; consider space and environmental constraints.
   • Develop a simple plan, itemising display components.
2. Select display components.
   • Recognise and select flower and plant materials, ancillary and presentation items and sort in preparation for display.
   • Check that flower and plant materials have been correctly prepared and conditioned.
   • Recognise and report any spoilt materials and rectify according to level of individual responsibility
3. Display floristry stock and merchandise.
   • Prepare correct environmental conditions for display.
   • Display floristry products considering and applying elements and principles of design.
   • Ensure displays achieve a balanced, fully stocked appearance.
   • Identify fragile, perishable or expensive stock and display with extra care to prevent damage or spoilage.
4. Prepare and arrange display labels and tickets.
   • Prepare product labels and price tickets using electronic equipment or neatly by hand.
   • Place product labels and price tickets visibly on or near merchandise.
   • Maintain correct and current pricing information for merchandise; correct and report errors.
5. Refine and rotate displays.
   • Review displays and refine as required.
   • Ensure display meets promotional purpose; monitor sales and adjust as required.
   • Rotate displayed flowers, plant materials and perishable goods for maximum use according to vase life and expiration dates.
   • Replenish displays to ensure maximum sales.
6. Identify display requirements.
   • Determine promotional purpose of display and generate initial ideas for style.
   • Discuss ideas with relevant personnel, seek advice and confirm display requirements.
   • Consider and apply elements and principles of design when generating display ideas.
   • Choose and adjust display area to best meet identified purpose; consider space and environmental constraints.
   • Develop a simple plan, itemising display components.
7. Select display components.
   • Recognise and select flower and plant materials, ancillary and presentation items and sort in preparation for display.
   • Check that flower and plant materials have been correctly prepared and conditioned.
   • Recognise and report any spoilt materials and rectify according to level of individual responsibility
8. Display floristry stock and merchandise.
   • Prepare correct environmental conditions for display.
   • Display floristry products considering and applying elements and principles of design.
   • Ensure displays achieve a balanced, fully stocked appearance.
   • Identify fragile, perishable or expensive stock and display with extra care to prevent damage or spoilage.
9. Prepare and arrange display labels and tickets.
   • Prepare product labels and price tickets using electronic equipment or neatly by hand.
   • Place product labels and price tickets visibly on or near merchandise.
   • Maintain correct and current pricing information for merchandise; correct and report errors.
10. Refine and rotate displays.
    • Review displays and refine as required.
    • Ensure display meets promotional purpose; monitor sales and adjust as required.
    • Rotate displayed flowers, plant materials and perishable goods for maximum use according to vase life and expiration dates.
    • Replenish displays to ensure maximum sales.

Performance Evidence

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

plan for and create one display for each of the following shopfront areas which must be of consistent quality and of varying sizes and complexities:

counter

display fixture or cabinet

floor space

front of shop and other outdoor space

moveable shelves

window

use these materials across the suite of displays:

fresh and dry flower and plant materials:

non-Australian species whether they are grown in Australia or overseas

Australian species

gift cards

gifts

novelties

potted plants.

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Knowledge Evidence

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

fundamental characteristics of elements and principles of design, their primary interrelationships and use in the display and merchandise of floristry products:

elements of design:

texture

form

colour

space

line

principles of design:

harmony

rhythm

balance

dominance

scale

proportion

contrast

optimum environmental display conditions, including temperature, light and humidity controls, for a wide variety of:

fresh and dry flower and plant materials:

non-Australian species whether they are grown in Australia or overseas

Australian species

potted plants

features of spoilt flower and plant materials

a range of formats for and inclusions of simple display plans for floristry products

floristry industry and organisational procedures for pricing and labelling floristry stock items for general sale.

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